Business Writing

Understanding Customers by Blending Human Insight and Machine Learning in Harvard Business Review

Machine Learning: Beware the Bias in Ad Age

Why and How to Humanize Business in Customer Think

Brand Lessons from the Best (and Worst) of 2016 in Ad Age

The Brands that Make Customers Feel Respected in Harvard Business Review Online

Advancing from Insight to Impact in Alert

Why Patient-Centric Organizations Aren’t Afraid to Get Messy in Med City News

How Intuition Fuels Business Agility in Marketing Profs

Use your Customers as Ethnographers in Harvard Business Review Online

Stop Isolating Customer Insights: Five Ways to Design the Customer Into your Company in Marketing Profs

Ask your Customers for Predictions, Not Preferences in Harvard Business Review Online

The Collaborative Advantage: How Active Consumer Collaboration is an Essential Partner to Big Data in MediaPost

Deriving Maximum Impact from Online Communities in Direct Marketing News

The Collaborative Advantage  Communispace White Paper

From Reach to Relevance in Marketing Daily

The Rise of Customer-Driven Innovation in Mashable

When Obama Listens, People Talk in Online Media Daily

Character Counts, Characters Count in Quirk’s

Outcomes, not Intentions in Quirk’s

Taking a Good Look at Yourself in Research

From Research to Relationship in Marketing News

Head vs. Heart in The Hub Magazine

Feeling Better in The Hub Magazine

The Language of the Heart: Emotive Elicitation Communispace White Paper

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