Marketing & Research
Business Writing
Selected articles and white papers on marketing, research, and customer insight.
- The Workplace Culture and Care Report
- Can Detractors Also Be Promoters? in Quirks Marketing Research Review
- Now More than Ever: Why Care Benefits are a Must-Have (Care@Work 2020 Work_Life_Report)
- Understanding Customers by Blending Human Insight and Machine Learning in Harvard Business Review
- Machine Learning: Beware the Bias in Ad Age
- Why and How to Humanize Business in Customer Think
- Brand Lessons from the Best (and Worst) of 2016 in Ad Age
- The Brands that Make Customers Feel Respected in Harvard Business Review Online
- Advancing from Insight to Impact in Alert
- Why Patient-Centric Organizations Aren’t Afraid to Get Messy in Med City News
- How Intuition Fuels Business Agility in Marketing Profs
- Use your Customers as Ethnographers in Harvard Business Review Online
- Stop Isolating Customer Insights: Five Ways to Design the Customer Into your Company in Marketing Profs
- Ask your Customers for Predictions, Not Preferences in Harvard Business ReviewOnline
- The Collaborative Advantage: How Active Consumer Collaboration is an Essential Partner to Big Data in MediaPost
- Deriving Maximum Impact from Online Communities in Direct Marketing News
- The Collaborative Advantage Communispace White Paper
- From Reach to Relevance in Marketing Daily
- The Rise of Customer-Driven Innovation in Mashable
- When Obama Listens, People Talk in Online Media Daily
- Character Counts, Characters Count in Quirk’s
- Outcomes, not Intentions in Quirk’s
- Taking a Good Look at Yourself in Research
- From Research to Relationship in Marketing News
- Head vs. Heart in The Hub Magazine
- Feeling Better in The Hub Magazine
- The Language of the Heart: Emotive Elicitation Communispace White Paper
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